Key Roles: Intern

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Location: Fulham

Date: October 2014

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LondonLaunch.com is an online marketing company for event suppliers and venues; acknowledged as the ‘definitive resource’ for creating great events based in London. Londonlaunch.com was the first dedicated web-based resource, designed to assist PR and Advertising agencies with their press and product launches.

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My responsibilities over the course of my placement were varied as I specifically asked to be involved with as much as possible. One of the tasks included, creating specific databases/excel spreadsheets, which would help the company’s organisational aspects. One example of this was a spreadsheet that would help them plan the year ahead; important dates and events that the company have to take into consideration when planning their marketing strategy and inputting when they needed to start planning for each one.

 

I was also involved in the creation of the weekly bulletin, which was incredibly insightful and useful to be a part of. I witnessed what platforms they use to create the website and how they design it. I was also involved with the social media aspect of the company; creating and scheduling various promotional posts for the clients on websites such as Twitter and Facebook and Hootsuite.

 

As I am a Kinesthetic learner, this placement was valuable in furthering my knowledge in, not only Marketing and PR, but working in a professional, creative environment. One evening the team and I went to a new venue that was rebranding and wanted to be promoted on the London Launch website, here I was able to see first hand the hospitality and negotiation that is also required of the company. I thoroughly enjoyed my time at London Launch and gained valuable knowledge about the industry.

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Transferable Skills; Marketing, Social Media, Time Management, Website design

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Photo credit: London Launch, Steam and Rye

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